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Aon and HEMA: Partnering for Business Growth
Aon and HEMA, a Netherland's retailer, provide a case study in how to successfully extend a brand by offering private label insurance

For any organization with a large customer base and a strong brand, extending and diversifying the products it offers is an increasingly successful way of building the business. Utility firms, for instance, have come to realize that their relationships with a huge number of consumers and the operational efficiency of systems that underpin their core business are strengths they can use to offer a range of additional services, including financial products.

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