You cannot succeed in global business today without having a highly collaborative team laser focused on a well-defined company mission. Manchester United, the most popular football club in the world—with more than 300 million fans globally—has a long history of high-performance teams. One asked Chief Executive David Gill about the importance of teamwork and how to ensure the best from each of your players.

Q: Manchester United has had a remarkable history of success since its founding in 1878. What's behind Man Utd's team culture?

A: It really is about teamwork, both on the pitch and off. Everyone has a contribution to make and we work very hard to make sure everyone is clear on what they need to do. We've existed since 1878, which is proof of our success as a club. An important part of the culture is we make sure our staff—players and non-players—understand our history and heritage.

Q: Over the years, Man Utd has had many star players. What are some lessons businesses can draw from Man Utd in recruiting and managing talent?

A: We always do a lot of homework and due diligence on players. We go beyond the skills on the pitch. It's important to determine the character of the individual and whether he will fit in and contribute on and off the pitch. We always look for players who will make a difference, not just established players but also younger players who have great potential. It has worked well for Manchester United and I believe the principles are transferable to business in general.

Q: What is most important in finding individuals who can fit the team's culture?

A: At Manchester United, we try to analyze players' strengths and weaknesses, and to assess their character. Those aspects are critical to fitting into our team, and our success as a club.